– We take the criticism to heart. We have already made several changes in the marketing of the product, says Westerlin’s manager Vilde Kristine Darvik, in Max Social to news. Among other things, the changes will mean that the bowl will no longer be marketed through Oskar Westerlin’s TikTok channel with almost half a million followers. – We believe that the product is illegally marketed towards children because the marketing contains direct invitations to buy. This is prohibited, writes the Norwegian Consumer Protection Authority in a press release on Friday morning. Received many inquiries Tilsynet has recently received inquiries about the marketing of the product “Oskars triple joko”, they write in a press release on Friday. They ask that the illegal marketing be stopped as soon as possible. The bowl was launched in February this year. – We are now stopping the marketing of the bowl on TikTok, says Darvik. Took off in social media Shortly after the bowl was launched, it took off in social media. Already in the first week, it was sold out in large parts of the country. On TikTok, the bun was diligently promoted in Westerlin’s TikTok channel, where the influencer himself, among other things, posted videos where he was almost hunted down by young teenagers looking for the bun. POPULAR: Oskar Westerlin has close to half a million followers on TikTok. Photo: Elliot Houwing-Endresen – Children have more difficulty understanding what marketing is On the basis of all the inquiries the Norwegian Consumer Protection Authority has received, they have launched their own investigations, and believe that the product is being illegally marketed because the marketing is aimed at children or can be seen by children . – On the basis of age, lack of experience and critical sense, children have more difficulty understanding what marketing is, what the purpose of it is, and in addition to recognizing marketing and distinguishing it from other communication, says director of the Norwegian Consumer Protection Authority, Trond Rønningen . – Special considerations must therefore be taken when marketing is aimed at children, or can be seen and heard by children, he continues. Make changes Sjokoladebollen is a collaboration between Bakehuset AS and Oscar Westerlin’s management agency Max Social AS. According to Forbrukertilsynet, the bowl has been marketed in Westerlin’s social media, and the authority believes that many of the recipients of this marketing are children and young people. news has been in contact with Bakehuset AS, who refer onward to Max Social. – We have already made changes to the marketing of the product, says Darvik. – What changes have you made? – The marketing of the product will now take place in channels where we know more about the users’ age. TikTok does not show age insight on users under 18.
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– Illegally marketed to children – news Norway – Overview of news from different parts of the country
