– The idea was to meet people’s needs to have goods that they buy on the internet delivered. The post office in a favela is very inadequate, and the new service has become popular, says Giva Perreira. The 22-year-old has started the company Brasil Favela Express. Today, he has several employees who bring packages to the residents of the favelas. – Since we started a year ago, we have delivered more than one million parcels, says Perreira, who lives in the favela Paraisopolis in São Paulo. The 22-year-old Giva Perreira has become a symbol of a new era in Brazil’s favelas. Photo: Arnt Stefansen / news Got help with new app The success of the young entrepreneur heralds a new era for the poor in the favelas. Economic investment and new ideas will help the residents lift themselves out of poverty. Through the “Børs i favela” project, Perreira was able to obtain the capital he needed to start up. He got the money from small shareholders who believed in his business idea. Through the DIVI-hub app, they bought shares in the new company, which is registered on the new “favela exchange”. Read also: Poor people in Brazil go public: – The revolution has started The young entrepreneur says that the company has received a good response. – We have sold shares for close to NOK 1.8 million distributed among 381 investors. In recent months, they have had a good return on their investments, he says. His customers are also satisfied. news is involved when Claudia de Silvero gets a package delivered to her door from the company’s bicycle courier. She lives in a dark alley in Paraisopolis and greatly appreciates the new service. – Shipments arrive faster. Previously, we often had to go to the post office to look for the parcels. This is more practical. It’s absolutely brilliant, says the favela resident. Slum conference In Brazil, the ten largest favelas have entered into a collaboration to create new development for the residents. They call themselves the G10 and organize, among other things, the “Slum Summit” conference in São Paulo. Here, news meets the president of the G10, Gilson Rodriguez. – Those who do not invest in the favelas lose money, says G10 president Gilson Rodrigues. Photo: Arnt Stefansen / news – Instead of looking for someone to blame, we create our own solutions. And we show the world that even if we are poor and live in a favela, we are able to change our reality, says Rodrigez. Rodrigues became nationally famous during the corona pandemic when he showed the world that the poor areas were in many cases better able to organize the fight against the pandemic than the rich. After the pandemic, he has spearheaded a number of measures to give the residents of the favelas a better life. Read also: Brazil’s poor fight corona NOK 150 billion With 17 million people, the residents of these areas are also a great resource, Rodrigues believes. He says that if the favelas had been a business in Brazil, it would have been one of the biggest. Buildings get a new facade in Paraisopolis, where the favela meeting was held at the end of November. Photo: Andre Penner / AP – These areas account for more than 70 billion reais (around NOK 150 billion) in annual turnover. So those who do not invest in these areas lose money, he says. What is happening in Brazil’s favelas has been noticed. Last summer, Rodrigues and his colleagues were praised on the world’s largest market place, the New York Stock Exchange. This happened following an initiative from Brazil’s Chamber of Commerce in the United States.
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Optimism in Brazil’s favelas – news Urix – Foreign news and documentaries
