Robbie Williams lifted an Argentine national team shirt in his show at the Live is Live festival in Antwerp and cheered for Lionel Messi in front of the audience (Video: Instagram)
Robbie Williams’ Memorable Moment in Antwerp
British singer Robbie Williams created a buzz during his concert at the Live is Live festival in Antwerp, Belgium, on June 28. In a heartwarming display of camaraderie, a fan tossed him an Argentine national team shirt. Williams excitedly raised the shirt before a cheering crowd, passionately shouting, “Go on Messi!” before handing the shirt to a team member for safekeeping.
A Viral Sensation
The enthusiastic gesture quickly gained traction on social media, especially among his Latin American followers. The video of this iconic moment amassed thousands of views within hours on the X social network. The fan community, @RobbieArgentina, celebrated the event, dubbing it “The perfect weekend for Argentines,” coinciding with the FIFA Soccer World Cup 2026 where Messi and the Albiceleste aim to defend their title won in Qatar 2022.
A Star-Studded Festival
This electrifying performance closed the first day of Live is Live 2026, a three-day festival at Middenvijver Park, strategically located on the left bank of the Scheldt River. Scheduled between 9:45 p.m. and 11:45 p.m., Williams’ show was the highlight of a lineup featuring acts like the Sugababes, Dutch duo Suzan & Freek, and Belgian artist Bart Peeters & De Ideale Mannen, among others.
Upcoming World Cup Appearances
As the excitement ramps up for the next World Cup, Williams has also confirmed his presence at a special event prior to the final match on July 19, 2026. He will grace the MetLife Stadium in New Jersey alongside Italian singer Laura Pausini, performing the official theme song of the tournament, Desire. This historic final will mark the first halftime show in World Cup history, featuring major stars like Chris Martin of Coldplay, Madonna, Shakira, and K-pop sensation BTS.
Robbie’s Ongoing Love for Argentina
The artist’s connection with Argentina runs deep, with plans to perform at the Movistar Arena in Buenos Aires on October 1st for his latest album, BRITPOP. Due to overwhelming demand, additional concert dates were added for October 2 and 4, leading to all shows being sold out.
Williams’ ties to Argentina date back over two decades, beginning with his visit in 2004 to the television program Videomatch hosted by Marcelo Tinelli. His charm and charisma captivated audiences, and he returned as a global star in 2006, performing at the iconic Monumental Stadium for two nights. In recent years, he promised to return after a postponed festival appearance, fulfilling that promise much to the delight of his devoted fans.
The sold-out October concerts are a testament to his lasting rapport with an audience that has consistently supported him throughout his career.