The RAM crisis is impacting many manufacturers, and Apple is officially raising prices on 21 of its products. While some devices have already seen these hikes, not all have received updates yet. Let’s explore the best prices, offers, and discounts currently available on each device.
Which Apple Products Have Risen the Most
The increase isn’t uniform across the lineup. Among the MacBooks, the most significant price rise is for the MacBook Air M5 in its 13-inch configuration, which leaped from €1,199 to €1,429, marking a hefty 19% increase (or €230).
Additionally, the Mac Studio M4 Max saw its price jump from €2,329 to €3,029, limiting availability and potential offers.
For iPads, the A16 model experienced a significant price surge as well, increasing from €379 to €499—a notable 32% rise of €129. The Apple TV 4K is also affected, priced now at €229, up from €169, a 36% increase.
Where Are Old Prices Still Available?

MacBook Neo
The timing of the price increase coincided with Amazon’s Prime Day, allowing some devices to still be snagged at good prices. For example, the MacBook Neo is currently available on Amazon for €649, down from €699.
MacBook Air M5
The MacBook Air M5 has experienced significant price elevation as well, now retailing for €1,099, down from €1,429, making it an attractive buy before further price hikes.
| Store | Price | Difference vs Current Price | State |
|---|---|---|---|
| MediaMarkt | €1,099 | €330 | New |
The Best Time Is Now
Today is arguably the best time to purchase Apple devices. Some have already adjusted their prices, while others still enjoy promotional offers, presenting a last opportunity to buy them at lower costs. With Amazon’s Prime Day ongoing, price adjustments might occur after the current promotions conclude.
Summary of Price Increases
New Prices on MacBooks
| Device | Current Price | Previous Price | Difference |
|---|---|---|---|
| MacBook Neo | €799 | €699 | +€100 (+14%) |
| MacBook Air (13″) M5 | €1,429 | €1,199 | +€230 (+19%) |
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