Spain now boasts a new player in the telecom market: Española de Telefonía, a provider founded by the popular personality Bertín Osborne. Sporting a logo that combines the iconic WiFi symbol with the horns of a bull and the colors of the Spanish flag, the operator’s motto, “Things done well, things right,” encapsulates its mission.

On its official website, Española de Telefonía proudly proclaims itself as a digital operator utilizing Movistar’s infrastructure, asserting its commitment to being 100% Spanish.

The Most Traditional Teleco

Emphasizing its national identity, Española de Telefonía reiterates that it is “a Spanish company that pays its taxes in Spain, creates local employment, and contributes to the development of our national economy.” This commitment is highlighted by their assertion that every euro spent on their services remains in Spain.

The company’s call center is staffed exclusively by “qualified Spanish staff” who “understand and share our values.” Their 24/7 support is enhanced with AI technology, presumably developed in Spain. Customers can also expect a “clean and tidy installation” from locally hired technicians.

On his Instagram, Bertín Osborne actively promotes this venture, emphasizing its foundation by five entrepreneurs, including himself, who aim to provide premium telecommunication services tailored for patriots.

Mobile and Fiber Rates for Patriots

Española de Telefonía’s plans are named after notable Spanish figures, such as Colón, Bécquer, Murillo, and the flagship Spain rate. Notably, the Colón and Bécquer plans claim “unlimited data,” albeit with a hidden cap of 120GB.

SPAIN

COLON

BECQUER

MURILLO

calls

Unlimited national

Unlimited national and EU

Unlimited national and EU

Unlimited national and EU

data

15GB

Up to 120GB

Up to 120GB

Unlimited

extras

Antivirus, VPN, and priority personal attention

Antivirus, VPN, priority personal attention, advanced line management, call and SMS redirection included

monthly price

7.50 euros

12.99 euros

19.99 euros

24.99 euros

The fiber plans are named after major Spanish cities, starting at 29.95 euros per month. They all include a fixed IP and offer an optional VPN at an additional cost of 5 euros. Here’s a quick overview:

MADRID

SANTANDER

SEVILLE

speed

300Mbps

600Mbps

1Gbps

monthly price

29.95 euros

39.95 euros

49.95 euros

Española de Telefonía also combines mobile and fiber plans for customers who are especially patriotic:

MADRID + Columbus

SANTANDER + Colón

SEVILLE + Columbus

Fiber 300 Mbps
Mobile phone with unlimited calls and 120GB of data

Fiber 600 Mbps
Mobile phone with unlimited calls and 120GB of data

1Gbps Fiber
Mobile phone with unlimited calls and 120GB of data

monthly price

39.95 euros

49.95 euros

59.95 euros

However, if we evaluate the competitiveness of Española de Telefonía’s offerings, it falls short. For instance, while it provides unlimited calls and 15GB for 7.50 euros, rival O2 offers 50GB for merely 7 euros. Additionally, Movistar provides 300Mbps fiber for just 19.90 euros, significantly lower than Española de Telefonía’s rates.

Ultimately, what gives Española de Telefonía its unique edge is not its pricing but the resonant brand imagery intertwined with patriotism and Bertín Osborne. For those who prioritize these values, this operator could be an appealing choice.

Image | Spanish Telephony

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