Fitbit seems to have taken a backseat within the Google ecosystem, almost like a brand that was still there by inertia while the spotlight fell on the Pixel Watch. Now, it makes a notable return with the Fitbit Air, a simple and light bracelet that diverges from the trend of many smartwatches—offering fewer visible functions, less complexity, and a more affordable price point. This hardware comeback signals a paradox: the beloved brand is becoming increasingly integrated into the search giant’s framework.
This isn’t just any launch within Google’s product roster. The Fitbit Air marks Fitbit’s first hardware device in almost four years, which could signify a small resurgence for the brand. However, it’s essential to recognize that this move is part of a larger strategy. After acquiring Fitbit for $2.1 billion, Google has been steadily integrating its technology into its own ecosystem, now clearly demonstrated by rebranding the old Fitbit app as Google Health.
A Simple Bracelet for a Much More Ambitious Strategy
The Fitbit Air stands out for its straightforward functionality—it has no screen, no buttons, and isn’t meant to be a device that demands constant attention. The idea is simple: wear it during the day or night, allowing it to record your activity, sleep, and various health metrics without asking for much engagement. Weighing only 12 grams with the strap and 5.2 grams without, Google’s promise seems to focus on comfort, making it feel nearly non-existent on your wrist.
However, this simplicity doesn’t imply that the Fitbit Air lacks features. It includes an optical heart rate sensor, gyroscope, accelerometer, blood oxygen sensor, and skin temperature sensor for sleep monitoring. Moreover, it is waterproof up to 50 meters and boasts a battery life of seven days on a single charge, with the capability to provide one day of use after just five minutes of charging. Notably, it can also operate simultaneously with a Pixel Watch.
It’s essential to note that the Fitbit Air is not aimed at those who wish to respond to messages, receive notifications, or have a screen filled with data on their wrists—functions typically reserved for smartwatches. Yet, if you’re seeking a straightforward way to track your activity, rest, and health signals without the complexity, the Fitbit Air is a worthy consideration. It also proves advantageous for existing Pixel Watch users who prefer a lighter device for sleep or workouts.
Another significant change is not visible on your wrist but rather on your smartphone. If you previously used Fitbit, you’ll find that the app has transformed into Google Health. The vision is to consolidate health monitoring, wellness data, and personalized coaching into one cohesive platform. Additionally, this update includes Health Connect, an Android feature designed to streamline health data management across applications. While it may seem merely a rebranding, it illustrates the gradual shift from Fitbit to Google in daily usage.
As for the subscription model, Fitbit Premium now operates under the banner of Google Health Premium. This subscription encompasses advanced features such as a personal health coach powered by Gemini, customizable wellness plans that adjust according to your progress, recovery, and rest, as well as more tailored health information.
Price and Availability of Google Fitbit Air in Spain
The Google Fitbit Air is currently available for reservation in Spain at a price of 99.99 euros. As a bonus, it includes a three-month trial of Google Health Premium for new members, which will automatically renew for 8.99 euros per month unless canceled.
The Fitbit Air comes in various colors and finishes:
- Obsidian with a matte black stainless steel buckle
- Fog Gray with a polished silver stainless steel buckle
- Raspberry with a polished champagne gold stainless steel buckle
- Lavender with a polished silver stainless steel buckle
Images | Google