Sparebank1 plans exhibitions, concerts and lectures to market itself – but that should not happen in reality. It will take place in a virtual reality, also called a metaverse. What is a metaverse? The word metaverse is composed of the words meta and universe. It is a digital online community where you can interact with other people using the internet and VR glasses. In a metaverse, you can create your own character to represent yourself. With this character, you can do “normal” things like buy real estate and other digital assets, as well as train and collaborate with your work colleagues. A metaverse can thus represent your digital life. One can only use cryptocurrency in the metaverse. The metaverse is considered the “next internet” and it enables new ways for people to communicate and collaborate. Source: Investment tips – We can get in touch with younger people in new ways, says community relations at Sparebank1, Morten Søberg. They have already spent NOK 700,000 on digital buildings, built by architects. Justifies spending Moren Søberg from Sparebank1 says that they have already bought virtual plots of land in the metaverses The Sandbox and Decentraland. Photo: SpareBank 1 25 percent of people in the world will spend more than an hour per day in one or more metaverses in 2026, according to Gartner Inc. Sparebank1 is among the players who have bought buildings and land in several virtual worlds, but they still don’t know not if they intend to move in. – Is it safe to spend almost a million kroner on a virtual building? – The answer to that is yes. If it hadn’t been justifiable, we wouldn’t have done it, he says. Here you can see the prototypes of Sparebank1’s digital buildings: – And the more Norwegian actors that invest, the more relevant it becomes for us to enter the metaverse, he says. More Norwegian actors into the metaverse The Brønnøysund registers are one of the first public Norwegian actors to test information services in the Decentraland metaverse, according to NTB. The consulting firm Ernst & Young (EY) has bought a plot of land in Decentraland, which the Brønnøysund registers rent and use together with the Swedish Tax Agency. They moved in last week and director of communications in the Brønnøysund registers, Kristine Aasen, says that they chose to move into the metaverse to explore new technology and make themselves visible. Communications director at the Brønnøysund registers, Kristine Aasen, says that there is good activity in their building in Decentraland. Photo: Ole-Christian Olsen / news – There is a completely new user group in the metaverse that we do not know today, she says. When the avatars enter their boathouse, they can press around to get information via text. – It is a pure information service, says Aasen. They have chosen to only inform about cryptocurrency and company establishment in the metaverse. – Those are the two topics that are most relevant in the first instance, she says. Has little faith in the metaverse Blockchain expert and former employee of DNB and Nordea, Lasse Meholm, believes that marketing oneself in the metaverse is basically a good thing – This is a great way to learn digital marketing. Those who spend money on this have money for it, concludes Meholm. He is positive that Sparebank1 spends time and money on this. Meholm, on the other hand, is quite certain that those who buy property for several million kroner will find that they are worth close to zero in a few years. He does not believe that this technology will become commonplace and that it may be a small bubble. – Buying property in a metaverse, and believing that it can be a good investment does not work, he says. news’s journalist Kasper explains what NFT is. Uncertain about the development Søberg from Sparebank1 says that they do not know how the metaverse will develop, but that they want to be at the forefront. – No one knows what this will be in 25 years’ time, but if it takes off then it is wise to act early to build internal competence, he says. Aasen from the Brønnøysund registers isn’t sure either, but: – There were a lot of people who didn’t think the internet was here to stay when it came, she says.
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The Brønnøysund registers, the Swedish Tax Agency and Sparebank1 will now enter the metaverse – news Nordland
