– Get the Big Mac back! A Russian holds up a handwritten poster after the press conference, but is quickly taken away by the restaurant staff. It’s opening day for new McDonalds on Pushkin Square in Moscow, Russia. It was here that McDonald’s first opened a restaurant in Russia in 1990. At that time, the restaurant was seen as a symbol of a new and open Russia, after almost 70 years of communist rule. When McDonald’s closed its doors in the country earlier this spring, it became a symbol of a new and isolated Russia. The decision to lock the doors came as a punishment against Russia’s war against Ukraine. In a new guise Today, 15 of the former McDonald’s restaurants have reopened in the Moscow region. The restaurants are in a new chain with new owners. They have also been renamed. And got a new logo. The logo of the new McDonalds restaurants in Russia. The logo should symbolize one burger and two fries. Photo: EVGENIA NOVOZHENINA / Reuters The new logo, which shows a round and two lines, will represent one burger and two fries. In social media, it is suggested that one can glimpse an M without there being clear similarities to the characteristic seagull wings. Others have suggested that the logo is reminiscent of the flag of Bangladesh, according to the BBC. Moscow has rejected this. – The green background in the logo symbolizes the quality of the product and service that our guests are used to, says a spokesperson for the company according to the state-controlled news agency Tass. The famous McDonald’s M will be removed from a restaurant in St. Petersburg. Photo: ANTON VAGANOV / Reuters Alexander Govor has acquired the McDonalds chain in Russia. “Vkusno & tochka” is the new name, which can be translated “Tastefully. Dot”. In addition to the new name and logo, they also have a new slogan: “The name changes, the love lasts” People are waiting in line outside the newly opened restaurant. Photo: EVGENIA NOVOZHENINA / Reuters Big Mac and cola off the menu It smells and looks like McDonalds in the newly opened restaurants. The company says that the goal is for guests not to notice a difference in either quality or atmosphere. It looks and smells like McDonalds, but the menu at “Vkusno & tochka” is not quite the same. Photo: EVGENIA NOVOZHENINA / Reuters According to Reuters, the menu was smaller and two special McDonalds offers were gone: Big Mac and Coca-Cola. The Brussels company, like other Western companies, has fled Russia as a result of the ongoing invasion of neighboring Ukraine. At the top is a picture of when McDonald’s opened in 1990. The picture below is from the opening today. Photo: EVGENIA NOVOZHENINA / Reuters McDonalds is very popular among Russians, and there are often long queues. The queue for the reopened restaurant on Pushkin Square in Moscow was also long. But according to Reuters, the queue was far smaller than when McDonalds opened the restaurant in 1990. The goal is still for the new restaurants to be just as popular. Alexander Govor (left) cuts the cord for the newly opened restaurant in Moscow. Photo: EVGENIA NOVOZHENINA / Reuters Alexander Govor plans to open up to 200 restaurants in Russia before the end of June. He also aims for all 850 restaurants to be open again before the end of the summer. Govor has also said he wants to expand so that 1,000 restaurants are spread across the country.
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