For many, the bunad and party costume are almost synonymous with May 17 and National Day. The traditional folk costumes have been used for years in various festive contexts and are a garment that are great feelings for. But in recent years something has happened on the bunad front. And the bunad police have had a bit to hang his fingers in. When artist Sandra Lyng launched his variant of bunad shirt, “Dream Blouse”, it was torn out of the digital shelves in a short time. – The feedback has been overwhelming, says Lyng. In a short time, the costume shirts were torn away, according to Sandra Lyng. Photo: Screenshot silk shirts, gender neutral and colorful she is far from alone to think creatively and “new” when it comes to bunad and party costume. For example, in 2022, the company launched its gender -neutral costumes in 2022. Last year, Husfliden launched its own Salten bunad, with silk shirt and in several resilient color combinations. But the party costume has also had a boom. When Marthe Mølstre made her own suit, she said it was especially fun that she could do just as she wanted. Fæbrik, with sewing guru Jenny Skavland in the lead in 2020, published the book “Sew your own party costume”. And Sandra Lyng’s “dream blouse” from her own clothing brand, Lyng Wear, stands with it in the series of unconventional bunad input. In a short time, she sold over a thousand colorful bunad shirts, or party blouses as she calls it herself, on her own website. – I was sold out in under 24 hours, and most sizes were torn away in less than an hour, she explains. Blue silk: The dream blouse was launched in several colors, and quickly sold out online. Photo: Christina Caspersen – Kindly – that’s bad what they’re doing now. Simply. Tove Holzmann is ready in the speech. In this context, one can impose her unprotected title “Bunad police” She is the general manager of Norwegian bunads, which is one of Norway’s leading suppliers of costumes. – And considering that in the fall we got the bunad on UNESCO’s list of live cultural heritage, I think it is terrible that they start to dismantle and experiment with this here, she adds. – It’s bad what they’re doing now, says Tove Holzmann in Norwegian bunads. They use tailors in China to sew bunad material provided by traditional suppliers from Norway. Photo: Thomas Ystrøm / news Holzmann explains that a bunad has a special approval. It is carefully described how it should be built up, centimeters for centimeters. How it should be mounted and what accessories are needed. – That people want to play with colors in different fabrics, and break with the traditional character is perfectly fine. But then people have to buy a party costume, and not a costume, she explains. It is carefully described how a costume should be built up, centimeters for centimeters. How it should be mounted and what accessories are needed. Photo: Vilde Erikstad Bratland / news will produce several shirts herself explains Lyng that she has respect both that the bunad and that it is after all on UNESCO’s World Heritage List. – I have respect and understanding that you want to preserve the beautiful Norwegian tradition. And I cheer both on it and to those who also want to blend in a modern expression. These are the “bunad rules” the bunad should be from the area you or the genus comes from. You should use silver belonging to the bunad. Own jewelry or watches should preferably not be used. May 17 Loop should also not be used when carrying the national costume. One should use associated shirt. The shirt should preferably be ironed before use. Although it is tempting with sneakers in the May 17 train, you will use bunad shoes. No to jacket! – If it is cold outside you can rather use wool under the bunad, you cannot take a random jacket over. In recent days it has hailed into the inbox. According to Lyng, hundreds of people have contacted the dream blouse. – I have already launched new production. Husfliden: – The customer has the choice – most people want their costume as it was originally intended and good is it. Customers are also still very traditionally bound and afraid to tread the bunad police on their toes. That’s what Dorthe Hjermind, general manager of Husfliden in Bodø says. She wants people to feel good in their costume, and thinks it is an issue that people should be critical of what someone chooses to wear. Dorthe Hjermind (in the middle) has designed the new Salten bunad, and is also the general manager of Husfliden in Bodø. Photo: Maria Johannessen / news – It is quite uncomfortable to get spiteful comments when you have your costume on. Fortunately, fewer and fewer people care about what others might think and think. – What do you think about the development where people put on silk dry clothes, hair clips and colorful shirts? – We at Husfliden in Bodø want to be able to offer what our customers demand. We only deliver quality products and never compromise on it. We also make the customer clearly aware of what belongs to the individual costume – so the customer can make the choice himself. Published 29.04.2025, at. 20.56
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