She films herself, speaks in a calm voice and tries to share with you, the viewer, exactly how you can improve your life. – It was really small. I made a lot of attempts. That’s what Heidi Kirkeberg (42) says about the first time she set up her mobile phone to film herself. The Tønsberg woman posts videos on her Instagram profile, where she shares her story and her experiences, so that people don’t feel alone. She saw that the response was greater by sharing the message on video. People want the real, natural and authentic, she believes. – Very charming More and more of us are on social media. Almost nine out of ten, according to Statistics Norway. Women over 55 account for the largest part of the increase since 2017. In addition to sharing life experience and advice, there are many Instagram accounts for women’s clothing stores. Here they show off the clothes in a video with a song, or dance or some other funny event. – They are very charming. They are going to sell things, and they have learned that they are not only going to sell things, but they are going to have a little dance. Or a rap, says Bjørnar Løberg. He is a former presenter on children’s TV, but is also known as the fictional blogger Tommylife around ten years ago. Today he is a comedian and jokes on the internet. Something he has done for 15 years, and has around 39,000 followers on Instagram. Photo: Privat He has seen these ladies himself for several years, and more and more appear in his feed. He had to joke a bit about this, says Løberg. And that’s how the character Kirsebær-Vigdis came to be. The inspiration is from dozens of accounts. Takes a little there, takes a little from there and steals a little there, and made his own character. – There were so many people who thought it worked. Now I do Christmas party assignments as Cherry-Vigdis. – Has his own thing Comedian Løberg thinks it’s fantastic that social media is not just for 19-year-olds. – I think it’s so wonderful that everyone gets to be there, and that they have their own thing. But what do young people really think about this? 17-year-olds Silje Aas and Åsne Freberg think it’s a bit small. – They probably reach an older target group, and not quite us, says Aas. Some of the young people news meets at Greveskogen upper secondary school in Tønsberg have seen many such videos. Others have never seen it. Syver Sommerseth notices that other age groups have appeared on Instagram. It happens that Syver Sommerseth gets such videos on Instagram. Photo: Bettina Olie Bjerkholdt / news He thinks these accounts reach an audience, but is unsure whether it reaches that many young people. – People change platforms all the time. The elderly must be allowed to be on Instagram too. Back at Heidi Kirkeberg’s, she says that her 16-year-old daughter thinks it’s a bit embarrassing that she posts videos on Instagram. – But at the same time, I think she thinks it’s nice that mum dares to show who she is. It’s also perfectly fine to stand out a little, or be different. Published 14.12.2024, at 12.13
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