According to what news learns, the clubs in the Toppserien and 1st division should have voted down the proposal to enter into further negotiations with the Womens Football Group (WFG) about a marketing agreement. It must have been done at a meeting with representatives from the clubs at the Ullevaal stadium this evening. WFG is a Swedish-American company that has wanted to inject money into the Norwegian Toppserien and 1st division for women. From what news understands, there has been talk of a collaboration where a marketing company is set up. WFG was to own 25 percent of this, while Topfotball women had owned 75 percent. The aim was for this to generate increased income with the help of sponsorship and media agreements, and increased sales of supporter equipment. Revenues have been a challenge in the Toppserien, where the clubs ended up with a deficit of NOK 2.4 million in 2023. Representatives from all the clubs in the top two divisions were presented with WFG’s plans this autumn. The head of WFG, Eric Cohen-Peckham, has also spoken directly to several of the clubs. It has nevertheless been unclear who the investors behind the project actually are. This must have created skepticism among the clubs. – The money for the Womens Football Group comes from Americans and Scandinavians who are passionate about women’s sports and who see the great opportunity for growth in women’s football, Cohen-Peckham previously told news.
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