– Of course, we knew nothing about the alcohol advertising, and have now informed them. This is what All Things Live’s PR and marketing manager, Erika Firing, writes to news. The popular rap artist 50 Cent is now out on his very last world tour. The first stop in Norway was Stavanger, and later in the week he will also play to a sold-out crowd in Oslo Spektrum and in Trondheim Spektrum. Before the concert in Stavanger on Monday evening, 7,000 audience members got to see advertising for the superstar’s cognac brand on several big screens on stage. In a video sent to news, a woman in the audience can be heard shouting: 50 Cent is embarking on his last tour, the “Final Lap Tour”. Among other things, he is known for the super hits “In Da Club” and “Candy Shop”. Here from the concert in Hamburg. Photo: Markus Scholz / AP – We will give a very clear message Alexander Landsnes is the managing director of Stavanger Forum Expo, where the concert was organized. He writes to news that they were not clear about the advertisement in advance. – Then of course we would have it removed. For future concerts, we will demand full visibility into the production in advance, both for national and international artists. The incident also means that Oslo Spektrum is taking action before the concert on 4 October. – We are going to give a very clear message that it is not to be shown here. We can get dots on our liquor licence, and it is very important to us that it is not shown at our place, says project manager Wilhem Lorenzen. – If they do it anyway, we have to see what we do afterwards. news has tried to get a comment from 50 Cent’s management, but has not yet received a reply. – Unfortunate, wrong and illegal Chairman of the abstinence organization Juvente, Andre Thomassen Haugen reacts to the incident. – 50 Cent has a fan base across several age groups. It is very unfortunate, wrong and illegal that alcohol should be advertised at events like this. Especially where there are also minors. Chairman of the abstinence organization Juvente, André Thomassen Haugen. Photo: Sandra Skoglund-Hansen / Ry Design According to news’s knowledge, children as young as 8 were present during the concert. – This is not good in terms of Norwegian legislation around alcohol advertising. I don’t think this is right. Artists and other famous people have great influence. Ban on alcohol advertising Department director in the living conditions department in the Directorate of Health, Øyvind Giæver, says that they will note the matter further. – The regulations in general are that it is forbidden to advertise alcohol in Norway. He does not want to elaborate on this individual case, but adds that the Storting has now introduced an infringement fee in connection with alcohol advertising, but it has not yet come into force. Øyvind Giæver in the Directorate of Health. Photo: Svein Olsson – What we can do now in cases like this is to contact the actors and ask them to correct themselves. If they do not comply with our orders, we can impose compulsory fines. What does the Alcohol Act say about advertising? According to § 9-2 first paragraph of the Alcohol Act, it is prohibited to: advertise alcoholic beverages advertise goods with the same brand or characteristics as alcoholic beverages allow alcoholic beverages to be included in the marketing of other goods or services The main purpose of the advertising ban is to prevent influence that leads to increased demand for alcoholic beverages. In addition, the purpose of the ban is to maintain an understanding among the population that alcoholic beverages differ from other commercial goods and that there is a need for special regulation that limits alcohol consumption in Norway. To achieve the objectives, the ban is designed as a general ban on all forms of marketing of alcohol, but with some limited exceptions (discussed later in this article). (helsedirektoratet.no) Can risk points Who is held responsible in such cases, the Giver does not want to comment on. It is the organizers who must make the artists aware of the rules in Norway. In this case, it is All Things Live that organizes the 50 Cent concerts. Stavanger Forum Expo has a permanent liquor licence. Legal head Anita Wirak in Stavanger municipality emphasizes that she cannot comment on this matter directly. She also says that they have not yet received an inspection report from the concert. – But in general, the consequences of any violations of the alcohol act regarding advertising will be points for those who have a liquor licence. 50 Cent during the concert in Stavanger on Monday. Photo: Philip Kollstrøm / news
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50 Cent broke the law by advertising his own brandy during a concert in Stavanger – news Rogaland – Local news, TV and radio
