On Sunday, around 100,000 gun-carriers will be knocking on doors around the country to collect money for this year’s TV campaign and Legar without borders. But hundreds of thousands of people will not be able to visit. Altogether, 25 municipalities will be “fully digital” in this year’s TV campaign. For almost 300,000 residents in these municipalities, there are therefore no pockets to put money on. Meeting between people – I’m a bit ambivalent. Our biggest wish is that we have physical gay bearers, says Marte Eggum, who is the county manager for the TV campaign in Vestland. In 2020, the entire TV campaign was completely digital due to corona. As each bearer collects NOK 1,200 on average, this meant a “revenue shortfall” of around NOK 90 million. But the collection itself is only part of it, explains Eggum. In addition, the boxes have a physical and symbolic function. – It’s about the meeting between people, she says. County manager Marte Eggum for the TV action in Vestland would prefer that the municipalities go with gays. Photo: Privat Kommunar utan bøssebering to the TV campaign 2022 Agder Møre and Romsdal Sunndal Surnadal Sykkylven Sula Nordland Beiarn Meløy Øksnes Steigen Bindal Troms and Finnmark Trøndelag Vestland Viken Fredrikstad Sarpsborg Ullensaker Flesberg Gjerdrum Modum Nannestad Nes Sigdal Fredrikstad with over 80,000 inhabitants is the largest municipality in the country that is entirely digital. Deputy mayor and action leader Atle Ottesen (Ap) says they did not receive less money last year than in previous years with physical booths. – We had good experiences with the digital solution last year. And the schools, which are the basis for our collection, want to continue with it. In addition, there are a number of municipalities that have so-called hybrid solutions with both physical and digital kiosks. But that often means that no one goes door-to-door. Fredrikstad is the largest fully digital municipality in the country. Deputy mayor and local action leader Atle Ottesen wants his residents to vote. Photo: Fredrikstad municipality Rather gay cafe than home visits Sunnfjord is among the municipalities that this year has done away with home visits. – There was some skepticism in the committee to have a full-scale collection, says mayor and local action leader Jenny Følling (Sp). She points out that the pandemic has put the practice on hold, and that they would have to go up new routes in what is a new municipality (after amalgamation). She also points out that they have other activities. – We would instead have gay cafes in shopping centers and other gathering places. Then the members of the municipal council stand with guns. This summer, the action committee in Sunnfjord stretched out its hands in the weather. From left County coordinator Kari-Anne Kirsebom Strandman, Jenny Følling (manager), Ivar Svensøy, Anne Lilleaasen, Atle Hamar and Håkon Myrvang. Photo: Sunnfjord municipality – Bad result without gays In the neighboring municipality of Kinn, on the contrary, they are happy to be able to go with gays again. Deputy leader Edvard Iversen (V) tells the action committee in Kinn. – Last year we only went to the institutions with gays and were otherwise digital due to the pandemic. Then we got a very bad result. I have very good faith that we will get a better result by going door-to-door. In Kinn municipality, local action manager Edvard Iversen is happy to finally be able to go door-to-door again after two completely digital years. Photo: Ole Heilevang / news – What do you think about the fact that some municipalities continue to be completely digital? – I don’t think anything of that. – Your diving neighbors in Sunnfjord should not go door-to-door. What do you think about it? – I would not recommend that at all. I would recommend that they get together now and go out to people’s doors, says Iversen in Kinn. To that, Følling in Sunnfjord replies: – We’re trying out something new this year, and see if it works. Children and the elderly are happy Marte Eggum in the TV campaign underlines that you do not need cash to give to the box that comes to your door. Each box has its own QR code that you can scan. – This is a big event for children who get to go with their parents and make an effort for something bigger than themselves. And many older people are happy that there is a knock on the door from the TV campaign. Marte Eggum (left) leads the work in Vestland to collect money for Legar without Borders and general secretary Lindis Hurum. Photo: Private
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25 municipalities drop the carrying of gays for the TV campaign – news Vestland
